Sasi Creative School of Business organized a Webinar on Digital Marketing on 9th January 2016. Mr. Kamanashish Roy, Digital Marketing Expert was the Resource person for the Webinar. During the Webinar, the expert explained in detail about Digital Marketing. The Webinar gave an insight about basics of Digital Marketing, it’s growth, applications and relevance in today’s business scenario. Fundamentals of Digital Marketing like SEO (Search Engine Optimization), Social Media Marketing, Frequency and Reach of Digital Marketing were some of the key takeaways from the Webinar. The session turned out to be an informative and intriguing one. Management Students and Faculty participated in the Webinar.